How to succeed at SEO in 2017
Google is constantly refining its algorithm to make sure that the cream of the crop rises to the top of the crop rises to the top of the rankings and those trying to manipulate customers are pushed down; in fact, at least minor changes are made to it more than 500 times per year. The good news because you’re already a great company. Now, you just need the right marketing team to get your name out there.
Our team will create a custom campaign based firmly on the industry’s best practices. SEO success is as much an art form as it is a scientific practice, and it takes creativity, dedication, and persistence as well as maintaining a balance between the factors that Google puts the most weight on. Our holistic marketing approach will increase your ranking organically through:
ON-Page SEO – On-page SEO refers to structuring your web pages to appeal to Google. We analyze everything from your code structure and links to keyword density and URLs.
Content Creation– Content is of course king in the SEO world. Updates from Google over the past few years have made it impossible to succeed without unique, fresh, and high-quality content. Our team will create content that your customers will love to read and Google loves to see. More pages for Google to read means more sales leads, and business that blog have a lot more pages of relevant content than those who don’t.
Mobile-friendliness – Google’s recent mobile update means you either cater to the billions of mobile users around the world with a website that appeals to them or your rankings suffer. Mobile usage has overtaken desktop usage as the primary way that customers interact via the web, and 50% of visits lead to same-day store visits. We will help build a mobile web experience for your customers, which brings them to your door.
Local SEO – 60% of adults use their smartphones daily to search for local products and services, and nearly half of all Google searches are local in nature. We are local experts, and will build you an appealing Google My Business profile as well as optimize your site and web presence to appeal to those in the local area looking for what you are selling!
User experience – the vast majority of customers expect your site to load in just a few seconds or less. Load times and other factors like usability greatly reduce your bounce rate and lead to higher sales. Our web design services will create a user experience that facilitates the purchase of your products or services using the latest and most effective design methods.
Social media – 74% of companies have social media highly integrated into their outreach, and for good reason. 90% of young adults are using it, and Google is increasing the importance of an active social media presence each day. We will optimize your profile, interact with your followers, and provide you a valuable SEO boost via your profiles.