What is Organic Search?

When a user makes a query via a search engine, the organic results are the results that appear on the page due to their relevance to the keywords being searched for and their standing with the search engine (Google penalizes sites that it doesn’t like!). The rankings are determined by a complex algorithm that attempts to show the most relevant and trustworthy results to the user. In short, Google is trying to help solve your query by providing what they think you are looking for. Ranking in the organic results requires:

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The right keywords

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High-quality content

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Social media

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Links

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Page-level SEO tactics

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Off-page campaigns (such as guest posting)

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And more