WHY CHOOSE BLUEHAT?

What is Organic Search?

When a user makes a query via a search engine, the organic results are the results that appear on the page due to their relevance to the keywords being searched for and their standing with the search engine (Google penalizes sites that it doesn’t like!). The rankings are determined by a complex algorithm that attempts to show the most relevant and trustworthy results to the user. In short, Google is trying to help solve your query by providing what they think you are looking for. Ranking in the organic results requires:

• The right keywords
• High-quality content
• Social media
• Links
• Page-level SEO tactics
• Off-page campaigns (such as guest posting)
• And more

And that’s just the start of it! A good SEO campaign could take months to see results, but what you get is worth it. Check out these great SEO stats:

• 70% of the links users click on are organic
• The first result gets 33% of traffic
• Inbound leads via SEO cost 61% less than traditional leads
• SEO leads close at a rate 8 times higher than traditional leads

There are some things that organic can’t do, and that’s where PPC comes in.

What is PPC?

Pay-per-click is a form of advertisement seen at the top of the search engine results page. When a user searches for certain words, the search engine shows ads related to what they’ve searched for. Each time a user clicks one of these ads, the website pays a fee for the engine bringing them that lead. Although the vast majority of clicks go to the organic listings below, PPC ads have the advantage of only being clicked on by people looking to buy. If you use the right techniques, then you can customize an ad and audience to your perfect customer: one who is in buying mode and looking for what you’re selling. Bluehat’s PPC strategy includes:

• In-depth analysis
• Custom audience targeting
• Valuable keyword targeting
• Social media ads
• Campaign monitoring
• Budget monitoring And measurement

We want to make sure the ads we create for you are attracting the most valuable customers to your site.

Why you should combine them both

The online marketing world likes to think of organic SEO and PPC as two enemies pitted against each other to see which one is better: the Yankees vs. Red Sox of online marketing. The reality is that the search engine results page (SERP) is big enough for the two of them. Literally.

In reality, they shouldn’t just coexist. The best thing for your company is to combine them both. Here’s why:

You maximize your visibility by dominating the SERP – Why limit your exposure by only focusing on one form of marketing? Why not be visible in both areas? Customers looking to buy now will find you AND customers just looking for prospective companies or information will find you, too. You’ll cover all of the bases. Americans are using a combination of search tactics these days. You’ve got to be everywhere they look.
Good PPC feeds organic SEO – As we said before, organic results are worth every penny, but sometimes take a while to be seen. PPC is relatively fast in comparison. With the valuable knowledge gained by the fast influx of traffic, we can better tune your SEO campaign to the keywords your customers are looking for.
They balance each other out – PPC, especially in competitive niches, can sometimes take a sizable investment, and organic can sometimes take time to bring results. Running campaigns in both at the same time will help us balance out your online marketing in case there’s a slight dip in either area.

BlueHat has helped dozens of clients just like you dominate the SERP by combining SEO and PPC marketing. Our expertise in national SEO, local SEO, Google ads, social media, analytics, and measurement help us create a custom campaign designed to get results. Our goal isn’t to just drive more traffic, it’s to drive high-quality traffic that converts while solidifying your brand, growing your audience, and making you an authority in your industry. We believe that high rankings and successful marketing are the natural result of a complete online presence built using the industry’s best practices, and not something that can be achieved using manipulative, shortsighted tactics.

Partner with BlueHat today and we will help you get to both the top of the organic rankings in your local area and to the top of the search engine results page!

THE BLUEHAT METHOD

We approach the search engine optimization process in a way that is highly customized and tailored to your needs, from beginning to end. There is no one solution that works for everyone. Knowing what strategies to apply at what times, and how to apply them for every business is crucial. Beyond that, careful data collection is the key to understanding how to improve performance.