Why you should combine them both
The online marketing world likes to think of organic SEO and PPC as two enemies pitted against each other to see which one is better: the Yankees vs. Red Sox of online marketing. The reality is that the search engine results page (SERP) is big enough for the two of them. Literally.
In reality, they shouldn’t just coexist. The best thing for your company is to combine them both. Here’s why:
You maximize your visibility by dominating the SERP – Why limit your exposure by only focusing on one form of marketing? Why not be visible in both areas? Customers looking to buy now will find you AND customers just looking for prospective companies or information will find you, too. You’ll cover all of the bases. Americans are using a combination of search tactics these days. You’ve got to be everywhere they look.
Good PPC feeds organic SEO – As we said before, organic results are worth every penny, but sometimes take a while to be seen. PPC is relatively fast in comparison. With the valuable knowledge gained by the fast influx of traffic, we can better tune your SEO campaign to the keywords your customers are looking for.
They balance each other out – PPC, especially in competitive niches, can sometimes take a sizable investment, and organic can sometimes take time to bring results. Running campaigns in both at the same time will help us balance out your online marketing in case there’s a slight dip in either area.
BlueHat has helped dozens of clients just like you dominate the SERP by combining SEO and PPC marketing. Our expertise in national SEO, local SEO, Google ads, social media, analytics, and measurement help us create a custom campaign designed to get results. Our goal isn’t to just drive more traffic, it’s to drive high-quality traffic that converts while solidifying your brand, growing your audience, and making you an authority in your industry. We believe that high rankings and successful marketing are the natural result of a complete online presence built using the industry’s best practices, and not something that can be achieved using manipulative, shortsighted tactics.
Partner with BlueHat today and we will help you get to both the top of the organic rankings in your local area and to the top of the search engine results page!