WHY CHOOSE BLUEHAT?

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Millions of

Keywords

Ranked

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Thousands of

Websites

Trust BlueHat

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Billions in

Revenue

Generated

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Hybrid SEO Services

Dominating Your Industry Online Is A Simple Equation – Organic + PPC = Hybrid SEO

Organic rankings drive high-quantity traffic to your website and PPC advertising drives highly targeted leads. Why not have the best of both worlds? BlueHat Marketing delivers high-quality hybrid SEO services as part of our nationwide SEO services for companies in the city looking to take over the entire Google results page. Our team will deliver not just heavy doses of organic traffic to your site (60% of traffic goes to the top three results!), but also highly-targeted sales leads via pay-per-click ads. Some things just go together: PB & J, burgers & fries, and organic & PPC. Let BlueHat’s team of experts deliver a total results-page takeover for you!

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BlueHat is a Premier Google Partner

  • 2 or More Google Certified and Qualified Employees
  • Meeting and Exceeding Performance Requirements set forth by Google. Solid overall growth, revenue and a growing customer base.
  • A Higher Spend across managed accounts.

FIND US ON:

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Rated As:
#1 SEO Company

assessment

ASSESSMENT

Using cutting-edge technology and tools, we thoroughly assess your business, website, keywords, competition and linkable assets to plan an effective strategy for your campaigns.

strategy

STRATEGY

We construct a strategy that sets the foundation for your success with best practices and industry standards. We follow through with detailed precision to take your marketing to the next level.

execution

EXECUTION

We put all the knowledge, planning and strategy into action. We use the best business intelligence in the industry to make decisions that always put your business ahead of the curve.

measurement

MEASUREMENT

With real-time reporting and an easy-to-use interface, we allow you to follow the process every step of the way, keeping you in the loop of the amazing progress our efforts are achieving for you.

What you get with BlueHat

Having your SEO Company manage properly and intelligently your campaign will save you hundreds and thousands of dollars. BlueHat Marketing’s ® goal is to increase your leads, calls and sales through SEO done right.

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Get More Calls

With state of the art call tracking software, call reporting, and local listings, we guarantee that your phone will ring with new customers.

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Get More Sales

As a result of new net traffic, calls, and leads, you’ll get new and increased sales for your business.

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Get More Leads

Capture customer information on custom-designed landing pages and use these hot leads to drum up new business.

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Get More Traffic

Get relevant and targeted traffic to your website. Optimize for your key demographic and generate invaluable business intelligence.

Successful Case Studies

SEO SERVICES

Panda & Penguin friendly website architectural audit and analysis.

In-Depth backlink profile analysis, including penalty analysis and lost important links.

Granular keyword analysis, detailed keyword choice to reach “ready-to-buy” audiences looking for your services.

Boost your site’s authority by connecting with authority niche sites.

Build quality natural backlinks that will survive algorithm changes.

Local Maps optimization to dominate Google Maps listings.

Boost social signals and generate a buzz around your content on social media.

Constant campaign fine tuning, access to our proprietary analytics tools and monthly reports.

Conversion rate optimization to increase your leads, calls and sales from existing traffic at each stage of your campaign.

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PPC SERVICES

FREE Analysis and Audit

FREE Keyword, Competitor and Traffic Research

FREE Set Up

Full Bid Management and Optimization

Your Own Dedicated Account Manager

Daily, 24/7 Management

Conversion Tracking and Conversion Rate Optimization

All Ad Extensions – Click to Call, Sitelinks, Location etc.

Dynamic Keyword Insertion in Ads

Remarketing and Dynamic Remarketing

Product Listing Ads, Google Shopping

YouTube and Video Ads

Experiments and Benchmarks

Access to our Report Center with up to the minute reporting in one convenient login

Multi-Network (Google Display, Google Search, Bing, Yahoo, Facebook, Twitter, Linked In)

What is Organic Search?

When a user makes a query via a search engine, the organic results are the results that appear on the page due to their relevance to the keywords being searched for and their standing with the search engine (Google penalizes sites that it doesn’t like!). The rankings are determined by a complex algorithm that attempts to show the most relevant and trustworthy results to the user. In short, Google is trying to help solve your query by providing what they think you are looking for. Ranking in the organic results requires:

And that’s just the start of it! A good SEO campaign could take months to see results, but what you get is worth it. Check out these great SEO stats:

  • 70% of the links users click on are organic
  • The first result gets 33% of traffic
  • Inbound leads via SEO cost 61% less than traditional leads
  • SEO leads close at a rate 8 times higher than traditional leads

There are some things that organic can’t do, and that’s where PPC comes in.

What is PPC?

Pay-per-click is a form of advertisement seen at the top of the search engine results page. When a user searches for certain words, the search engine shows ads related to what they’ve searched for. Each time a user clicks one of these ads, the website pays a fee for the engine bringing them that lead. Although the vast majority of clicks go to the organic listings below, PPC ads have the advantage of only being clicked on by people looking to buy. If you use the right techniques, then you can customize an ad and audience to your perfect customer: one who is in buying mode and looking for what you’re selling. Bluehat’s PPC strategy includes:

  • In-depth analysis
  • Custom audience targeting
  • Valuable keyword targeting
  • Social media ads
  • Campaign monitoring
  • Budget monitoring And measurement

We want to make sure the ads we create for you are attracting the most valuable customers to your site.

Why you should combine them both

The online marketing world likes to think of organic SEO and PPC as two enemies pitted against each other to see which one is better: the Yankees vs. Red Sox of online marketing. The reality is that the search engine results page (SERP) is big enough for the two of them. Literally.

In reality, they shouldn’t just coexist. The best thing for your company is to combine them both. Here’s why:

You maximize your visibility by dominating the SERP – Why limit your exposure by only focusing on one form of marketing? Why not be visible in both areas? Customers looking to buy now will find you AND customers just looking for prospective companies or information will find you, too. You’ll cover all of the bases. Americans are using a combination of search tactics these days. You’ve got to be everywhere they look.
Good PPC feeds organic SEO – As we said before, organic results are worth every penny, but sometimes take a while to be seen. PPC is relatively fast in comparison. With the valuable knowledge gained by the fast influx of traffic, we can better tune your SEO campaign to the keywords your customers are looking for.
They balance each other out – PPC, especially in competitive niches, can sometimes take a sizable investment, and organic can sometimes take time to bring results. Running campaigns in both at the same time will help us balance out your online marketing in case there’s a slight dip in either area.

BlueHat has helped dozens of clients just like you dominate the SERP by combining SEO and PPC marketing. Our expertise in national SEO, local SEO, Google ads, social media, analytics, and measurement help us create a custom campaign designed to get results. Our goal isn’t to just drive more traffic, it’s to drive high-quality traffic that converts while solidifying your brand, growing your audience, and making you an authority in your industry. We believe that high rankings and successful marketing are the natural result of a complete online presence built using the industry’s best practices, and not something that can be achieved using manipulative, shortsighted tactics.

Partner with BlueHat today and we will help you get to both the top of the organic rankings in your local area and to the top of the search engine results page!

THE BLUEHAT METHOD

We approach the search engine optimization process in a way that is highly customized and tailored to your needs, from beginning to end. There is no one solution that works for everyone. Knowing what strategies to apply at what times, and how to apply them for every business is crucial. Beyond that, careful data collection is the key to understanding how to improve performance.

one

SEO Audit and In-Depth Traffic Analysis

We first engage in a process of analyzing every aspect of
your business, from
your past campaigns to
your target market and
competitors.

two

On-Page Optimization and Web Development

We then use that data to help define your goals and performance targets,
shaping an online marketing campaign
strategy tailored to your business.

three

Comprehensive & real-tim Monitoring

Using powerful roprietary
real-time data collection tools, our team constantly evaluates the performance of your business and uses the feedback to improve your performance further.

four

Fine Tuning Our
Strategies

We might suggest slight
changes in the direction
we take, or combine different tactics. It’s all in the service of ensuring you are getting the most out of your search engine
optimization budget at all times.